Critics of TV have focused on bad language, mindless violence and sex, and they have made these seem very significant and threatening to the social fabric. these people have looked at the content of certain TV programs and down it out of all proportion. the truth is that the content is relatively insignificant. that is not where the real impact of TV lies. paradoxically, it in the insignificant of the content of TV programs that the significant of TV lies.
There is a relentless flow of things on TV. there is a story about a drought in Africa with 1.000.000 on the verge of starvation, immediately followed by adverts for Italian spaghetti and the latest toothpaste, then it is back to the football highlight before your favorite soap opera start, and you are just getting involved in all the intrigues when the adverts come on again and what remain from all of this as something that could interests..?? Nothing, Absolutly nothing.
Admittedly there are times when TV does manage to generate a response. particularly disturbing images of emaciated children dying of hunger, flies crawling over their lips. can prompt people to make a donation. but the channel can not keep showing the same picture for long, soon there will be another disaster somewhere else and we will forget the starving children and we won't stop to think much about the causes of the disaster and what ought to be done in the future. after all, there is another movie later in and we don't want miss it.
Without anyone intending this. TV silently conveys the message that nothing really matters in the world. channel choose footage, stories and their variety of shows to increase their ratings. viewers hop from channel to channel to maximise their pleasure. A perfect marriage of commerce and hedonism.
TV effectively trains people to leave the world exactly as it is we have the brute facts (or some of them at leas) about poverty, disasters and disease, but we have so little analysis, and we are left with the impression that is just the way things are and that they couldn't be otherwise. Before we have time be different the match has started. it is our team and we have found something much more excitvy to fill up our free time.